The customers will be Other businesses that deal in cosmetics, retail shops, supermarkets all over the country, in foreign countries in East Africa like Kenya, Rwanda, Tanzania, and Burundi and other customers will be buying from our company directly and from our mobile distributors and they will be both the young children, men and mostly women. The business will sell in the following way Distribute to our national and international distribution centers, supermarkets, retail outlets, our agents all over the countries in East African regions and some customers will buy directly from our company main outlet in Mbarara.
The business will satisfy the following needs of the customers Briox cosmetics will offer reliable cosmetics, lotions, and jerrys intended to improve the general skin health as well as boosting the beauty skin of our clients especially ladies, skin treatment, cure skin rashes, and ensure all time beauty of our clients.
The industry has shown a great interest for investment. The industry has earned great reputation due to the increased differences in customer requirements like skin colors, hair styles by different hair cosmetics and customer general beauty.
Evaluate my business idea Number of strength………………………………………………09 Number of weaknesses…………………………………………. Yes No Number of opportunities………………………………………….
Yes No I therefore decide to continue with my business idea since there are more strength and opportunities than the weaknesses and threats. Mission statement It will be, dedicated at improving the skin health and body look and appearance of our client.
Objectives The Enterprise is dedicated to achieving maximum customer satisfaction at the lowest possible cost and therefore has the following objectives. Communication strategy One of the most important aspects of a successful launch is a positive publicity for our cosmetics products. We will develop awareness campaigns to promote our product through several avenues.
Our management team will fiercely have pursued positive perception through societal endorsement promoting the benefits of our product by actively seeking local news and media coverage to help on awareness. Competitive strategy Position of the business in the heart of Mbarara and the whole of Uganda and also being near the high market area makes the product easily accessible by our customers. An aggressive advertising campaign will be undertaken so that we create much awareness of our product than our competitors through our highly skilled management team and employees that will be highly in contact with our customers.
Marketing strategy Briox Cosmetics Enterprises plans to communicate through outdoor advertising and television advertising to generate sales. This will be spearheaded by our marketing team to manage the marketing campaign. The key message associated with our products is high quality beautifying cosmetics and skin care. Provision of favorable working conditions to maintain a high degree of personal development and satisfaction of both employees and employers and ensuring that our employees are constantly trained where need arises.
Supplier relationship strategy. Briox Cosmetics Enterprises will ensure a close working relationship with our suppliers and where necessary undertake supplier development programmes that is providing improved varieties of agricultural inputs for example grapes, Chew cumber, palm fruits, avocadoes and lemons and tools that will ensure constant supply of our core inputs. This will be achieved through market research on our customers, competitors, competitor suppliers, their products and their pricing.
Does not always have Must be available in time and knowledge of the latest in recognizable supermarkets products and shopping malls Inconsistent supply and so shortages in the market Lemon body lotion Students Wide range of differently High prices and limited colored and flavored lotions varieties not consistently offered at relatively low prices. Different sizes and shapes. Low quality and unattractive colours and shapes. Avocadoes body Tourists High quality products availed Low quality lotions with less cream smoother in recognized shopping centers moisturizing content and malls High level of skin moisturizing and smoothening.
Hair glow Retailers Reliable supply at the right Delays in supply and un time and place in right coordinated supply chain and quantities. PRODUCT PLAN We will specialize majorly in cosmetic products and manufacturing of locally made cosmetic products to treat the skin illness such as fungal diseases using locally produced vegetables and fruits as ingredients in the manufacture of these cosmetics We will offer free consultancy services to our clients, free cold water, and warm water for washing our hands.
We will employ people who are easily accessible, customer oriented, efficient and effective. We will provide customized services like skin therapy and hair dressing to our most esteemed customers during the weekends when we are not very busy so as to meet their demands and needs by being agile.
I have studied the prices of Baby Face Organic who are my major competitor and I think that selling at lower prices will be one of the most important ways of competing them. A low price is important especially for students, market vendors and retailers. I know that customers are willing to pay for my products in different sizes and shapes.
With these prices in mind, I will fill in the price section of the business plan. PRODUCT PRICE FORM Products, services or range of products offered Perfumes 1st Lemon body Hair relaxer Avocadoes body Hair glow class lotion cream cream smoother Costs 4, 4, 3, 4, 4, How much 35, lowest 10,lowest 9,lowest, 21,lowest, 10, lowest, customers are highest highest highest highest highest willing to pay corporate students and market tourists and retailors and employees and low income vendors and corporate employees market vendors tourists.
The location is very good since they a lot of hair dressers in this arcade hence full of women who potential customers for the cosmetic products because they want to look good and. The place is chosen due to a boom of commercial activities, an expected client base from students, tourists, corporate women employees, and the large population is women as compared to men. The cosmetic shop will have adequate lighting.
The marketing plan place form Location. It is located opposite Agip Motel near bus park garage street. The location is chosen because of the following reasons. Clean environment and closeness to the main road that is Mbarara- Masaka road. Method of distribution Individuals retailer wholesalers distributors The ways of distribution are chosen because of the following reasons. Retailers, distributors and wholesalers, will buy and sell in bulk to our final customers which we cannot sell to directly Individuals, will be used because we have a high customer traffic and so we shall sell to them directly at our main outlet in Mbarara.
Distributors, will help to deliver our products to all our customers all over the country and even outside countries in East Africa in the right time and place. We also intend to use a highly skilled marketing manager to market our products; for example; in Kampala town universities, offices and other local areas around. We intend to also visit personally our general stores and major wholesalers of our products and use other few methods of promotion. STAFF I do not know much about running my own business but I plan to work hard and study to learn all in need to know.
According to my staff plan, I will be responsible for buying inputs and assume the senior management role. The business will be small so I will need more few employees to assist in some functions as follows. The operations staff will be responsible for manufacturing and mixing the inputs to produce the cosmetics and all our products and will include three employees with the relative skills as will be described and one of the three will assume the role of being a supervisor of production and operations.
Sales and marketing. I will need one employee who will be responsible for marketing the products and selling at our main out let in Mbarara to our direct customers and will be responsible for customer service. Two more employees responsible for offering additional services to our customers that is skin therapy and hair dressing.
Two more family members will be employed and will assume the roles of stock control, and selling to the market vendors, retailers and distributors and record keeping role respectively. Staff form Task Required skills and experience Performed by Monthly pay Senior manager, buying inputs Business management and leadership Akampurira UGX and overall supervisory work skills.
I have contacted a number of government agencies including, the regional tax office, Mbarara Municipal council, Ministry of Labour and the National Environmental Authority and I have found out the legal requirements that apply to my business. I have also contacted the insurance company that is ICA insurance company to find out the costs of insurance for my business.
UGX , Shop license worth………………………………………………… UGX per year Medical insurance………………………………………………… Calculate direct material These are the materials used in production that will become part of the final product. These include the following.
These will be included in column one of my form Column two will include the buying costs of one unit of each raw material, column three will include the quantities needed for each of the raw materials, column four will include the cost per item that is the multiplication of buying cost with quantity needed, and finally we shall get the total direct material cost.
Product costing form for Briox cosmetics Enterprises Products: cosmetics products Raw materials Buying costs Quantity per item kgs costs UGX Grapes 30 5 Chew Cumber 20 4 80 Palm Fruits 30 3 90 Avocadoes 20 3 60 Lemons 30 2 60 Oranges 20 3 60 Total direct costs per item Calculate Direct labour Briox Cosmetics Enterprises will have nine employees, three of whom will be in production full time, one in marketing, Mr.
Akampurira Brian as the manager, an accountant, sales and marketing assistant and stock control personnel. Labour costs form for Briox cosmetics Enterprises Direct labour costs Indirect labour costs Employee Total Total Hours in Pay for Hours not Pay for time not working monthly production time in in in production hours pay per month production production per per month month Brian manager 1,, ……….
This is how I fill in the product costing form. Direct labour costs per item Activity Time per item in minutes Mixing the materials 2min Preparing for making the product 3min Making the product putting the materials 1min in the machines Total minutes 5min or 0. Indirect costs are the other costs that I have for running my business. They are summarized below in the indirect costs form Indirect costs form for Briox cosmetics Enterprises Indirect costs per month Cost UGX Electricity and water , Rent , Insurance 30, Interest on loan , Indirect labour 2,, Miscellaneous , Depreciation 40, Distribution and marketing costs , Advertising and sales promotion costs , Total indirect costs 3,, Note 1.
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